How to Grow and Retain Customers Using Marketing Surveys
A marketing survey enables you to gather focused insights from large groups of people. For sports and fitness businesses, marketing surveys are a simple way to collect feedback from your clients. How do they feel about your new class offering? What prompted them to check out your facility? Why did they cancel their membership?
4 Tips To Turn Your Sports Training Clients Into Brand Advocates
It’s no secret – when people we trust speak highly about a brand or product, we are more than likely to try out their recommendations. People looking for new ways to get fit often turn to their close friends for recommendations on their favorite fitness studios or gyms. Here are 4 tips on how to turn your clients into brand advocates!
How to Run Successful Promotions for Your Business + Free Template
We’re here to bring you the resources and know-how to run a successful promotion from start to finish, including what to include in your campaign messaging, tips to analyze post-campaign success, and the features to look for in sports and fitness software that will aid you in managing your promotions.
3 Client Retention Tips for Sports and Fitness Businesses
Fitness and sports businesses’ goal is to influence customers to come back for more. Fantastic classes and lessons naturally retain customers. That’s why it’s vital to ace your class structure. Clients will be willing to spend their time and money at your facility if they find tremendous value in your unique offerings. Start early on perfecting the class experience. Make clients feel well prepared before they ever show up—you can use email marketing to remind them what to bring, what to wear, and what is provided by your staff.
The Surprising Way to Build Brand Loyalty… When Members Cancel
As most sports and fitness businesses know, most clients and members of a gym or studio will eventually cancel their membership or stop coming to classes or lessons. And the cost of churn is expensive. In fact, it’s 5 times more expensive to acquire a new member than it is to retain a current one.
COVID-19: How to Promote Your Virtual Classes, Workouts, and Lessons
By now, many studios and gyms have begun offering virtual training sessions, lessons, and classes. But creating these plans is only half the battle. How do businesses promote these offerings to reach their members, engage new clients, and perhaps most importantly, profit?
How to Enhance Your Clients’ In-Studio Boutique Fitness Experience
The explosion of boutique fitness studios has created a major shift in the fitness industry. Once dominated by big box gyms, the fitness industry has seen a giant surge in demand for a more specialized, premium workout experience. The key ingredient to providing an exceptional in-studio experience is found outside the confines of your studio – the online experience.
How to Effectively Leverage Mobile Apps for Event Planning
Event technology has dramatically improved the overall attendee experience by simplifying registration and driving engagement. According to a recent report, nearly 50 percent of all event attendees adopt a mobile app and perform 34 engagements on average with it throughout the course of the event. And with 87 percent of time — three hours per day — spent in mobile apps, it’s evident that to find success, you need to be meeting attendees where they are; on their mobile devices.
Best Practices for Organizing Efficient Sports Tryouts
Seasons begin at the first open tryout. The evaluations and feedback at tryouts are perhaps the most influential part of any team’s season. Sports tryouts don’t determine the success of a team, but if done correctly, can fast track to a championship. Address these areas to create an effective, efficient, and enjoyable tryout session.
Sports Team Rebranding: Recent Winners, Losers, and Why
The sport and business industries have many similarities, one being the impact of branding. Fans of sports team find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. And sometimes they need to be updated to match their personality or to engage a new market with a different identity. We share winners and losers of recent sports rebranding efforts.