40 Questions Data Can Answer for your Sports Business
With so much data available to you, how do you know where to start? Learn 40 questions that your sports business data can answer. Revenue data is the foundation to everything else. You have to know where your customers spend money. Once you know that this data is accurate, you can start looking at all kinds of valuable KPIs and use data to look at metrics such as lifetime value, customer lifecycle, your product mix, and so much more.
Inside Upper Hand: Meet Austin Anderson
Get to know Austin Anderson, Data Science Intern at Upper Hand. In his first month at Upper Hand, Austin has been responsible for transforming our clients’ data into actionable insights to improve their business.
Upper Hand Announces New Data & Analytics Center of Excellence
Upper Hand announced today the formation of a Center of Excellence to launch an open community data + analytics ecosystem for sports + fitness industry. In collaboration with the Charlie Shin, Vice President of Data Strategy & Analytics at the Indianapolis Colts, Anthony Brock, Director of Business Analytics at the Indiana Pacers, Dr. David Pierce, Director and Professor at the IUPUI Sports Innovation Institute and Dr. Barry King, Professor at Butler University’s Lacy School of Business, this effort will converge companies’ market expertise and artificial intelligence methodologies to provide the sports and fitness industry with a comprehensive library of research and data-related resources.
How to Showcase the Value of Your Offerings Through Data
Learn how you can leverage data and analytics to showcase the value of your business offerings to your clients. Parents spend thousands of dollars on youth sports and fitness every year. But, how can they objectively tell their athletes are getting any better? We operate in an industry where there is no clear-cut way to evaluate athletes or define success. Yet, results are what athletes expect from training programs. Results keep clients coming back.
Data, Analytics, and Insights: Why Lacking All Three Is Costing You
Learn the difference between data, analytics, and insights, and more importantly, how using all three can accelerate business growth. With a foundation of solid data, you can use analytics and the resulting insights to transform and grow your business. Here we’ll dig into the differences between the three elements and how using them in combination can accelerate business growth.
Data is the future of the industry. And it’s already here.
Learn how Upper Hand views competition, and how we are leveraging data to help our customers make smarter business decisions. At Upper Hand, we’ve talked a lot about how digital fitness and technology has challenged the businesses we serve. But, when it comes to running a studio, gym, or academy, AI is also beginning to take on a larger role within business operations.
How to Use Data to Drive Decision Making (and Why It Matters)
The more you know about your customers, competitors, and industry, the more confident you can be in making decisions that lead to growth. From identifying changes in the market to developing a long-term business strategy, here are three ways you can use data today to drive innovation at your business.