What’s New

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Take a look at some of our most exciting and recent updates designed to help you elevate all aspects of your sports training business.

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See a full list of Upper Hand feature updates →

Innovation Issue: Upper Hand Product Update Summer 2024

And just like that, another summer has flown by in the blink of an eye! As athletes head back to school and summer programs wind down, we’re excited to bring you the latest updates to your Upper Hand software. Our team has been hard at work to enhance your experience and help you get the most out of your software. Here’s a look at what’s new.

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Spend more time doing what you love.

Make decision backed by data

Turn your data into actionable insights that lead to growth with Upper Hand AI's BI reports. Unlock key insights that allow you to make decisions with confidence.

Connect with your contacts

Send visual, high-impact marketing emails to your contacts. And create segmented groups based on customer behavior, age, membership status, and more in order to boost client retention and loyalty.

Track your athletes' progress

Create customized athlete workouts and training programs to enroll your athletes in, and monitor their progress over time. Start showcasing the real results of your training and the value you bring to your athletes.

Boost your online presence

WebKit by Upper Hand empowers you to build and maintain a high-performing website that drives traffic. Optimize your website for SEO, and easily add information and photos about your brand, programs, and coaching staff.

Empower your staff

With individual logins for your staff members, you can ensure everyone is set up for success when it comes to their day-to-day. Whether they are an instructor, manager, or admin, give them access to the tools they need to succeed.

Put administrative tasks on autopilot

Build out any type of program and bring it to market in just minutes. From private lessons to teams to large camps, and more, Upper Hand helps you run your business your way.

“Our customers love it! The user experience is top notch. It's a breeze for our customers to schedule their own lessons and camp attendance. Upper Hand is a critical tool that we rely on daily.”
John ArdOwner, D-BAT Bothell
John Ard

Catch up on prior releases

Give your business the Upper Hand.

See how Upper Hand can help take your business to new heights.

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