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6 Strategic Promotions to Attract Clients to Your Sports Business

In the realm of sports business, whether you’re a seasoned owner or recently launched your business, implementing strategic promotions can be a game changer. Promotions not only attract new clients, they also generate revenue and encourage participation with current clients.

Dive into this guide to explore six innovative promotion ideas, along with a few examples to attract clients and elevate your sports business to new heights.

Plan Promotions Wisely

Strategic timing is crucial for promotions. Seize the opportunity for promotions, whether it’s a new year’s campaign or a celebration for your business’s anniversary. You could also offer a discount for clients’ birthdays or during your slowest month of the year. Furthermore, creating urgency by adding expiration dates or limiting offers prompts potential clients to act swiftly. An offer that says, “The first 30 people to sign up get a waived join fee” will incentivize potential clients to act fast.


Host a Special Event

One effective way to attract new clients to your sports business is by hosting special events. Consider organizing sessions where existing clients can bring a guest for free, engaging in friendly competitions or fun activities. This not only fosters a sense of community, but also provides an opportunity to capture the guest’s information for your software. You can add them to your email list, making your business more relevant than competitors.

Here is an example of a graphic you might email to your customers:




Generate Buzz with Social Media Contests

Another impactful strategy is to leverage the power of social media through contests. Encourage clients to post photos from their sessions and draw winners for enticing prizes like $10 off their next session, discounts on monthly memberships, gift cards, or branded swag. This not only enhances your visibility within your clients’ networks, but it also positions your business as an attractive option for lessons, training, or team activities.


Integrate a Referral Program

Implementing a referral program is a powerful method to capitalize on positive client experiences. Encourage satisfied customers to refer friends by offering incentives. Ensure a smooth onboarding process for referred clients by providing them with discounted or waived join fees, creating a win-win situation for both your existing and new clients.


Here is an example of a referral program promotion:




Build Social Proof: The Power of Reviews

Leveraging online reviews can significantly boost your business’s credibility. After all, your satisfied customers can be your best sales reps. Again, offering incentives is a great way to nudge your clients to rave about you. Offer a small incentive like a branded towel, a coupon, or a voucher for a free sports drink to those who leave a review. This not only builds social proof but also establishes your business as a superior choice in comparison to competitors.


Introduce Holiday Offers

As the holiday season approaches, tap into the heightened demand for sports-related gifts. Offer enticing sales such as a gift card deal where customers pay $75 for a $100 gift card or 20% off 10 lessons, providing a valuable option for those seeking thoughtful presents.

The following is an example of an offer that could be promoted on social media:



Related: 3 Holiday Promotion Ideas You Can Use Today

Implement a Customer Rewards Program

Implementing a customer rewards program adds an element of loyalty to your business. Create punch cards that offer free or discounted lessons, branded merchandise, or other perks upon completion. This not only rewards loyal customers but also incentivizes them to continue engaging with your business.


Where Upper Hand Comes In

As you are promoting special offers at your sports business, let Upper Hand help. Send marketing emails, create gift cards, and apply discounts through Upper Hand. By strategically implementing these promotions, your sports business will attract new clients, foster loyalty, and stay top-of-mind in your target audience’s considerations.

Check out Upper Hand’s marketing features.

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