2024 Wrapped UP: Upper Hand Year in Review

2024 has been a year where innovation took center stage. Across the youth sports training industry, we’ve seen remarkable transformations as businesses embraced new ways to engage and support athletes, streamline their operations, and drive results that matter both on and off the field.
As we reflect on a year filled with progress, we want to celebrate you—the coaches, owners, and leaders who put innovation in motion every single day. Thank you for challenging us to keep evolving, keep creating, and keep pushing the boundaries of what we can achieve together.

Upper Hand Biz Pod Ep. 04 | Laura Rogers, Top-Notch Training

Upper Hand Biz Pod Ep.04 | Coach Laura Rogers, Top-Notch Training How Coach Laura Turned Adversity into Opportunity to Build Top-Notch Training There is something so inspiring about working with people that want to get better. For some, that means improving their athletic skill or performance to make it to the next level. For others,…

45 Effective Calls to Action for your Sports Business

Market a Sports Facility

Crafting the perfect call-to-action (CTA) can be the difference between a visitor browsing your content and taking meaningful action. CTAs are essential elements that guide potential clients through their decision-making journey, prompting them to take the next step…

What is Grok, and Why Should I Add it to my Toolkit?

grok ai

In an age where technology and sports intersect more dynamically than ever, embracing the right tools can make the difference between keeping up and leading the pack. AI is reshaping the way sports coaches manage training, engage athletes, and communicate with their communities. Enter Grok—a powerful, innovative AI tool developed by X.

Innovation Issue: Upper Hand Product Update October 2024

We may have had a few tricks up our sleeves last month, but we have a lot of treats to share with you! From new functionality to feature enhancements, we’re excited about the changes to the app, and we think you will be too! Here’s an inside look at what’s new to our sports scheduling…

Upper Hand Biz Pod Ep. 03 | Flash Action Sports Performance

Upper Hand Biz Pod Ep.03 | Dermall Woods, Flash Action Sports Performance Starting a Sports Performance Business with Resilience: A Conversation with Dermall Woods and Kimberly Wofford In this episode of the Upper Hand Biz Pod, host Kevin MacCauley sits down with Dermall Woods and Kimberly Wofford, founders of Flash Action Sports Performance in Indianapolis,…

Upper Hand Biz Pod Ep. 02 | Lil Puckett & George Mdluli, MOVA

Upper Hand Biz Pod Ep.02 | Lil Puckett & George Mdluli, MOVA The impact of sports extends far beyond just the game. For some, sports have afforded them the opportunity to get an education. For others, it keeps them on the right track in life. On the business side, it provides an opportunity to give…

Upper Hand Biz Pod Ep.01 | Jeff Halsema, LK Soccer

Hear from Jeff Halsema, Vice President of Programming at LK Soccer, a franchisee of Lil’ Kickers & Skills Institute. In this conversation, Jeff sits down with Kevin MacCauley, CEO of Upper Hand, to discuss the LK Soccer business, and how they are implementing AI into their business operations to improve their data collection and analysis processes.

Innovation Issue: Upper Hand Product Update Summer 2024

And just like that, another summer has flown by in the blink of an eye! As athletes head back to school and summer programs wind down, we’re excited to bring you the latest updates to your Upper Hand software. Our team has been hard at work to enhance your experience and help you get the most out of your software. Here’s a look at what’s new.