The Secret “X-Factor” for Sports and Fitness Businesses
Learn how you can compete with the rise of digital fitness and achieve the X factor to win your share of the fitness market. This means you cannot fear industry change; rather, you must embrace it. So, how can you compete with digital fitness as a physical business? MacCauley outlines 4 areas that will contribute to achieving this X Factor: Production, Distribution, Talent, and Technology.
How Upper Hand is Making an Important Impact on Wellness
Learn how Upper Hand creates opportunities and empowers athletes to stay committed to their personal development journey. There has been a lot of disregard for fitness in the face of COVID. We’ve emphasized cleanliness and sanitation, but in some ways, we’ve forgotten about physical and mental health. Upper Hand has been able to help close that gap by helping sports and fitness business owners grow and retain clients, helping them lead active lives.
10 Surprising Facts about the Olympics
Learn ten fun facts about the Olympics as you prepare to cheer on Team USA at the Tokyo 2020 Summer Games. After being postponed a year due to COVID-19, it is finally time to celebrate athletic success at the 2020 Olympic Games in Tokyo. The 2020 Olympic Games marks only the 4th time the modern Olympics have been cancelled–the other dates being 1914, 1940, and 1944 due to World Wars I and II.
Top 10 Sports Budget Tools & Tips
10 sports budget tools and tips, including a free sports budget template, to help you manage your sports businesses finances effectively. It can be easy for coaches to overlook the financial side of their business.. I mean, after all, they just want to coach! We’ve been working with sports academies and businesses for years, and have come to understand the pain points that occur in the sports budgeting process. Here are 10 tips and tools, including a free sports budget template, to help you effectively manage your sports businesses finances.
3 Ways to Integrate Technology into your Sports & Fitness Business
Research shows that 80% of consumers are open to returning to gyms. This means that fitness studios have an opportunity to capture a large share of the market. But, in order to compete, you must integrate technology into your fitness facility to provide an exceptional experience.
Top 3 Sports + Fitness Takeaways from Apple WWDC
Within the Health App, users will be able to access information like trends, lab results, and walking steadiness. Apple also unveiled Health Sharing, where users can share this health data securely with medical professionals, while maintaining privacy. In addition, Health Sharing also allows users to share and receive health data within their family networks – all from their fingertips.
Inside Upper Hand: Meet Alexus Jimson-Miller
Alexus joined the team in August 2020 as a Customer Support Representative, where she works on the front lines of our support team to solve inbound customer and client requests. Alexus is a former Division I student-athlete and coach, and an avid track and field fan! She has been able to use her experiences to bring a coach’s mindset to solving problems.
How to Grow and Retain Customers Using Marketing Surveys
A marketing survey enables you to gather focused insights from large groups of people. For sports and fitness businesses, marketing surveys are a simple way to collect feedback from your clients. How do they feel about your new class offering? What prompted them to check out your facility? Why did they cancel their membership?
How to Use Data to Drive Decision Making (and Why It Matters)
The more you know about your customers, competitors, and industry, the more confident you can be in making decisions that lead to growth. From identifying changes in the market to developing a long-term business strategy, here are three ways you can use data today to drive innovation at your business.
Steal These 3 Strategies To Improve Trainer Retention By 8x
There are a few key factors that contribute to trainer turnover, time and time again. And there are strategies that you can employ to greatly reduce the impact of those factors. The result? Higher trainer retention rates, which results in a reduced cost of staff replacement. In short, you’ll keep more trainers, and more money in your pocket as well.