Podcast Recap: Upper Hand – Built on Purpose
Last week, Upper Hand Founder and CEO Kevin MacCauley sat down with Max Hansen from Y Scouts on the Built on Purpose Podcast. In this episode, Kevin discussed how he built a company with a mission that matters. He also revealed how Upper Hand has grown into the business it is today, highlighting both his proudest moments leading the team and how Upper Hand will continue to challenge the status quo.
The Top Fitness Trends to Watch For in the Next Year
Each year, the American College of Sports Medicine releases an annual report of top fitness trends within the ACSM’s Health and Fitness Journal. This research utilizes survey results of over 4,300 health and fitness professionals to determine top fitness trends worldwide. Without a doubt, the pandemic has greatly impacted this year’s results, so let’s take a look at some of the top fitness trends to watch for in the coming months.
How to Navigate Fitness Studio Operations Post COVID-19
It’s now been one year since the pandemic began affecting our communities, causing an unprecedented level of disruption in the health and fitness industry. Throughout the past year, franchise studios and gyms were forced to adapt to a digital world and pivot their offerings to maintain operations and sustain a sense of community amid this time of crisis. The world continues to make strides towards pre-pandemic normalcy, as franchise studios and gyms begin to welcome clients back into their facilities. However, it is now more important than ever for franchises to continue to adapt to support their clients and ensure they are prioritizing their health and well-being.
Podcast Recap: Improving CX by Implementing Feedback into Decision-Making
Co-Founder and Head of Product Myles Grote joined Steve Walker on the CX Leader Podcast to talk about the importance of implementing customer feedback. Myles highlighted Upper Hand’s feedback collection process, as well as how the product team ultimately determines which feedback is implemented in platform updates.
Ultimate Ranking of the Best At-Home Fitness Equipment
Over the past year, we have seen explosive growth in the at-home fitness industry, with new pieces of home gym equipment popping up left and right. While we’re likely all familiar with the likes of Peloton, Mirror, or Tonal, there have been so many new entries to the market, especially since the pandemic led a digital transformation of fitness.
Sixteen Sweet 16 March Madness Stats
This week kicks off the NCAA Sweet Sixteen, leading into the culmination of March Madness — the National Championship game. The Final Four is one of the most anticipated and action-packed weekends in college sports, where millions of fans will tune in to games to watch Cinderella stories unfold and root on the teams that will push their brackets to the top of the rankings. With all the excitement surrounding the tournament this year, we put a list together of sixteen sweet March Madness stats that you probably haven’t heard before.
Pros and Cons of Sports Business Membership Models
There are four primary business models used by sports businesses to structure their memberships. Each come with their own benefits and drawbacks, and offer members different ways to improve their game. From memberships that simply allow facility access to fully immersive memberships, there is no “right” model for all businesses. Use this list to decide which membership model is right for your business.
The Top Face Masks for Working Out
The CDC recommends face masks to help prevent the spread of COVID-19. Fitness centers and gyms are beginning to reopen with mask mandates in place, which means finding the best workout mask is key to having a comfortable–and successful–workout. But, not all face masks make the cut. When choosing the best face mask to wear to the gym, it’s important not only to consider the functionality and protection the mask provides, but also aspects such as breathability and fit.
How a Colorado Basketball Academy Grew to 2,500 Athletes on Upper Hand
EYG Basketball is a basketball training academy and facility based outside of Denver, Colorado. This business trains powerful and promising young athletes and gives them the tools they need to achieve great success in the sport. Founded by Galen Harkness and Jordan Long, EYG has grown into a powerhouse academy, training 2,500 players from the youth to collegiate level. As a customer of Upper Hand since 2015, we’ve been fortunate to have a front-row seat to their success and growth over the years. We’re excited to share their story in our latest case study. Here are some of the highlights.
How Customer Feedback Drives Product Innovation (And Why it Matters)
By actively engaging in conversations to solve problems, Upper Hand doesn’t just pump out new features at random. Instead, a very intentional approach of incorporating customer feedback has been proven to add value to our sports and fitness software for customers and their clients.