5 Spooky Ideas for your Sports Facility in the Month of October

Poor Data Quality

You’re always looking for fun ways to engage with your athletes without sacrificing the quality of the training you’re providing. With Halloween just around the corner, it’s a perfect opportunity to add a little holiday spirit to your facility or training academy. Here are 5 tips to help you…

The Secret to a Profitable Sports Business

Modern Sports Facilities

You know as well as anyone that running a business is hard work. Managing schedules, hiring and training staff, monitoring KPIs…you’re faced with unique challenges day in and day out. At the end of the day, the businesses that continue to not just survive, but thrive, are the ones that achieve profitability. So, what’s the secret to a profitable sports business? 

What to Look for in a Sports Facility Management Software

Coaching Management Software

How do you know what to look for in a sports facility management software with so many options on the market? What are the key features that distinguish an average sports software from a great one? Here, we’ll outline exactly what to look for in a sports facility management software.

Inside Upper Hand: Meet Shawn Burcham

Shawn leads our Customer Education team, where he empowers customers to get the most out of their experience with Upper Hand: from getting up and running as quickly as possible to staying up-to-date with new features as they are released. With years of experience in the sports industry, Shawn has a unique, well-rounded perspective as it relates to running a successful sports business.

9 Ways to Turn a One-Time Client into a Regular

Customer Data Analytics

As a sports business owner, you know that acquiring new athletes is only half the battle. The key to success lies in your ability to retain your customers, and ultimately turn them into brand advocates. So, how can you turn your athletes into loyal, repeat customers? Here are 9 tips to get you started…

Tips for Creating a Membership Agreement (plus a free template!)

Team Culture

If you’re running memberships at your sports facility or training academy, it’s a good idea to create a membership agreement for your clients to sign. A membership agreement offers clarity, protection, and peace of mind for both your business and your members. Here are some tips for crafting an effective membership agreement template (plus a free template you can steal!)

5 Time Saving Benefits of Youth Sports Software

starting a sports complex

Whether you run a training academy, manage a facility, or coach private or group lessons, maximizing your time and resources is essential to ensure a successful (and profitable) operation. Juggling multiple tasks, like planning training sessions and coordinating camps, collecting payments, managing memberships, and managing your resources can quickly become overwhelming without the right tools in place. Here’s how youth sports software can help you stay on track.

How Small Sports Businesses can Compete (and Win) in a Competitive Space

growing a sports facility

How can you compete (and win) in a competitive youth sports market? Are you looking to set your business apart from the competition? As a small business owner, you possess the power to create unique, personalized experiences that forge strong relationships in your community and with your clientele. Let’s dive into the advantages you have in your back pocket, and how you can apply them to achieve success.

How to Identify (and Leverage) a Unique Selling Proposition for your Sports Business

Ai decision

As you continue to grow your clientele, it becomes even more evident that you’re offering something valuable. Why are your clients choosing you? What makes each business stand out from each other is the unique value they provide to their athletes. Being able to identify – and leverage – that unique selling proposition plays a key role in running a successful and growing business.