Summer camp season is underway, and whether youβre running a single-sport camp, a multi-sport event, or camps across multiple locations, ensuring a smooth summer camp
In a world increasingly influenced by technology, it’s become imperative that businesses across every industry identify and integrate necessary innovations that are capable of not just maintaining operations and expectations but surpassing them. And with today’s on-the-go mentality and over 250 million smartphone users in America alone, these innovations can now be found right at our fingertips.
More specifically, within mobile apps.
The exponential growth of smartphone users has led to a significant rise in the number of mobile applications used by consumers, now totaling over 3 million apps on the Android platform and 2 million apps on Apple’s iOS. Businesses are even hiring app developers to create applications their clients can use for various reasons to boost the number of sales. The vast number of apps available presents a tremendous opportunity for sports event planners. From event management to internal communications, the capabilities of apps have evolved at expeditious speeds to reduce 85 percent of daily administrative tasks for event creators, saving on average 18 hours a week.
Event technology has also dramatically improved the overall attendee experience by simplifying registration and driving engagement. According to a recent report, nearly 50 percent of all event attendees adopt a mobile app and perform 34 engagements on average with it throughout the course of the event. And with 87 percent of time – three hours per day – spent in mobile apps, it’s evident that to find success, you need to be meeting attendees where they are; on their mobile devices.
However, before choosing to invest in event-specific mobile applications, understand the specific benefits each delivers and how to strategically and effectively leverage them in order to plan a successful sporting event.
While the demands on an event planner are hectic and varied, apps can significantly reduce the time and effort in all areas of event planning – no matter the size of the event – while supplying attendees with the information and experience they desire.
It’s important to consider creating a brand new, event-specific app when embarking on the path of mobile apps. These technologies help attendees make the most of their experience, and in particular, facilitate conversations, consolidate event information, help users arrange meet-ups, and generally increase collaboration.
To keep it simple, event planners have one of two options: platform-based apps or custom event planning apps.
β’ Platform-based apps provide a generalized skeleton of the mobile application but offer customizable aspects by the client. This is going to be the most cost-effective solution, ranging anywhere from a couple hundred dollars to $10,000.
β’ A custom app is the other option. However, these options are typically more commonly used for larger, more complex events that draw crowds of hundreds of thousands, with multiple events occurring simultaneously. Custom apps are also very expensive, costing upwards of at least $100,000, and take a long time to develop.
While the idea of building a custom app may be appealing when dealing with small-scale events, we advise to choose a platform-based application as they are more cost-effective, efficient solutions, and they allow businesses to scale or make modifications easily during any stage of the process. The development phase of these applications also has lower risks with minimal overhead since they have already been developed and tested. Utilizing a platform also provides a significant advantage for businesses as professional technical support is generally included as part of the service.
Keep in mind that using a platform-based solution means the application may visually resemble another app on the market since the design is not exclusive. Fortunately, marketplace options are becoming more advanced to ensure customization and offer a feature-rich, scalable, and high-performance solution.
After making the decision to invest in a platform-based app or custom app for an upcoming sports-related event, the next step is understanding the benefits each mobile tool possesses, and the impact it can have on your budget, attendees, and the event as a whole.
As mentioned previously, mobile event planning apps are incredibly valuable. Apps reduce paper waste, simplify the planning process, enhance attendee experiences, and ultimately cost less. However, with so many tools available within mobile apps, it can be easy to overlook, or overuse components that lead to the downfall of the mobile app.
In order to prevent such a scenario from happening, ensure you’re keeping the following in mind:
The power of mobile apps offers event organizers the opportunity to continue improving their craft through effortless tools that take tedious administrative tasks off their plates. In addition, mobile apps are a staple for today’s events and the ultimate way to increase attendee engagement to ensure a successful event by providing event planners with data-backed insights, streamlined workflows, and increased attendee engagement.
Originally published in Sports Destination Management
Summer camp season is underway, and whether youβre running a single-sport camp, a multi-sport event, or camps across multiple locations, ensuring a smooth summer camp
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