You’ve figured out how to manage your team, run your schedule, and grow your programs—but when it comes to writing your website copy, things start to feel a little less clear.
For many sports facility owners, the website becomes an afterthought: generic text, outdated bios, or pages that don’t say why someone should choose you.
With the right AI prompts, it doesn’t have to be that way.
ChatGPT can help you turn placeholder text into compelling, confidence-building messaging that connects with parents, athletes, and community members.
Your homepage should make one thing clear within 5 seconds: what you offer, who it’s for, and how to get started.
Why it works: You’ll get a version that leads with your value, not just what you “offer.”
Most program pages say “Basketball Clinic, Mondays 5–6 pm.” But that doesn’t answer a parent’s biggest question: why should I choose this program for my kid?
Tip: Ask ChatGPT to write this in a parent-friendly tone or student-athlete voice, depending on your audience.
This is one of the most clicked pages on sports websites and one of the most overlooked. You should share why you do what you do.
Generic reviews like “Coach was great!” are fine for Google, but your website needs testimonials that speaks about the client’s experience at your facility.
Your landing page should have a custom CTA for the audience you’re speaking to.
You know those short summaries under your page titles on Google? That’s your meta description.
Your website is too important to ignore—but that doesn’t mean you have to spend weeks rewriting it yourself.
With the right ChatGPT prompts, you can refresh your homepage, class descriptions, testimonials, and calls-to-action in a single afternoon. And most importantly? You’ll do it in a voice that sounds like you—not some AI robot.
Ready to try it?
Start with the homepage prompt, paste it into ChatGPT, and see what comes back. You might be surprised how far it gets you.
Crafting the perfect call-to-action (CTA) can be the difference between a visitor browsing your content and taking meaningful action. CTAs are essential elements that guide potential clients through their decision-making journey, prompting them to take the next step…
Do you ever feel like you’re constantly posting, emailing, and promoting, but not really getting traction? Most coaches and sports facility owners are doing everything