Over the years, technology has modernized the sports arena. The current era has seen integration of technologies within the sports domain to enhance the quality of decision making that ultimately affects the result. From big data analytics to mobility, social media, predictive analytics, wearable technologies, and the cloud, technology has an enormous impact on the immersive sporting experience.
Upper Hand Inc., an Indianapolis-based maker of cloud-based sports management software, announced Tuesday that it has scored $1.5 million in venture funding from Houston-based Park Ten Capital.
The new round brings Upper Hand’s venture funding total to almost $4 million since the beginning of 2016.
The $1.5 million is expected to further Upper Hand’s investment in technology while expanding hiring efforts in customer support and product development, company officials said. The funding also will be used for the continued development of technical and strategic partnerships.
Upper Hand, which was founded in 2011 by Evansville native Kevin MacCauley, grew its workforce to more than 20 last month through the acquisition of Orono, Maine-based Double Blue Sports, which specializes in video analysis and sharing software. Upper Hand is now the world’s first sports and fitness management technology platform to integrate video analysis and video coaching, company officials said.
“We are extremely excited to be partnering with Upper Hand as a lead investor, further positioning the company to dominate the sports industry in software innovation across the nation,” Taylor Kelly, who managed the investment for Park Ten, said in a written statement. “Even more impressive than the software itself, is the team assembled at Upper Hand. Their passion, drive and focus, combined with our investment, will propel this software to new heights. Their unwavering commitment to revolutionize the sport and fitness industry, along with their cutting-edge technology, made our decision to invest an easy one.”
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Being able to tailor your marketing to your clientele is important for not only retaining business but generating new business. A big part of that is the ability to attract and convert leads. That’s why we’ve added some new functionality to the Upper Hand app! Now, you have the ability to add a Contact to your Contacts Page without that contact being prompted to create an Upper Hand account.
Learn more about Upper Hand’s new Marketing Campaigns feature, and how you can incorporate it into your sports business.