3 Ways to Utilize Upper Hand’s Account Credit Feature

Within the Upper Hand app, we’ve added the ability to apply a positive Account Credit to a client’s profile. This Account Credit essentially allows a client to carry a positive account balance on their profile. Much like a store credit or gift card, this balance can be applied to future purchases. Here’s how Account Credits work in Upper Hand.

How to Differentiate Your Sports Business from Competitors

sports camp

Your business is centered around a competitive mindset. You teach your athletes and clients to compete like champions, and you scout talent and competition on other teams–but when is the last time you’ve taken time to scout your business competition? And after analyzing your competitors, how can you use those insights to differentiate your business offerings? We’ll define 3 key ways you can give your business the upper hand here.

5 Spooky Ideas for your Sports Facility in the Month of October

Local Partnerships

You’re always looking for fun ways to engage with your athletes without sacrificing the quality of the training you’re providing. With Halloween just around the corner, it’s a perfect opportunity to add a little holiday spirit to your facility or training academy. Here are 5 tips to help you…

How to Attract More of the Clients You Want with Athlete Personas

Customer Data Analytics

Marketing a sports business to the people you want isn’t always easy; maybe you offer multiple sports training, serve different ages, or see various groups come to your sessions. Creating a customer persona can be immensely helpful if you’re operating a sports business and facing uncertainty about your target market. Here’s how to create one (or a few) for your business.

5 Time Saving Benefits of Youth Sports Software

Build a Youth Program

Whether you run a training academy, manage a facility, or coach private or group lessons, maximizing your time and resources is essential to ensure a successful (and profitable) operation. Juggling multiple tasks, like planning training sessions and coordinating camps, collecting payments, managing memberships, and managing your resources can quickly become overwhelming without the right tools in place. Here’s how youth sports software can help you stay on track.

How Small Sports Businesses can Compete (and Win) in a Competitive Space

growing a sports facility

How can you compete (and win) in a competitive youth sports market? Are you looking to set your business apart from the competition? As a small business owner, you possess the power to create unique, personalized experiences that forge strong relationships in your community and with your clientele. Let’s dive into the advantages you have in your back pocket, and how you can apply them to achieve success.

How to Elevate your Business through Earned Media

sports business marketing strategies

Earned media is material about you or your business that you haven’t paid for or created yourself. Earned media is the hardest type of media to obtain, but holds the most power. It is important that you know how to acquire earned media in your sports business, and we will highlight some of the many types of earned media to strive for.

How to Brand your Sports Facility for Success

Lease or Build a Sports Facility

In today’s competitive youth sports market, it’s more important than ever for sports facilities to have a strong brand. A well-branded facility will stand out from its competition, attract new customers, and build loyalty among the existing ones. How do you build your business’s brand?

How to Identify (and Leverage) a Unique Selling Proposition for your Sports Business

Pet Training Programs

As you continue to grow your clientele, it becomes even more evident that you’re offering something valuable. Why are your clients choosing you? What makes each business stand out from each other is the unique value they provide to their athletes. Being able to identify – and leverage – that unique selling proposition plays a key role in running a successful and growing business.

Is it Time to Explore a New Sports Facility Management Software?

basketball coaching

If you’re in a situation where you’re not necessarily unhappy with your current sports facility management software, but you’re hesitant to explore new options, it’s critical that you recognize that comfort can be the enemy of growth. Partnering with a software provider that is constantly innovating and improving can help you achieve your business goals, no matter where you’re at today. Let’s discuss the importance of continuous growth and the value of partnering with an innovative software provider like Upper Hand to support growth for years to come.