Sports Team Rebranding: Recent Winners, Losers, and Why

sports team rebranding

The sport and business industries have many similarities, one being the impact of branding. Fans of sports team find identity in logos, elevating them as the singular symbol of the emotions and experiences of fandom. And sometimes they need to be updated to match their personality or to engage a new market with a different identity. We share winners and losers of recent sports rebranding efforts.

Using Digital Marketing to Attract Youth Sports Sponsorship

Youth Sports Sponsorship

In a technology age, people flock to the internet to search for answers, locate nearby businesses, socialize with friends, and shop online. It’s crucial for your youth sports business to remain current in your digital strategy, especially if you want to attract local or corporate sponsors. Here are 3 best practices to follow to increase your online presence and secure a sponsorship for your youth sports organization.

4 Steps to Effective Sports Facebook Advertising

Facebook Ads for Sports and Fitness

Social media has made it easier for marketers and businesses to reach potential customers on many ways, but Facebook Advertising continues to be one of the biggest attractions. Sports & fitness Facebook advertising can be an invaluable tool for your business, especially since the size your potential audience is very significant. Plus, one of every five minutes people spend on mobile is on Facebook or Instagram. With the ability to find the perfect demographic of potential sports clients, Facebook Ads make it easy from the get-go. Customization is simple as well, so you can shape your sports brand and represent your business appropriately. Plus, the locations in which your ads can appear are more extensive than ever.

How to Create a Sports Logo

Las Vegas NBA Team

As a graphic designer, my work has given me a deep understanding and appreciation for how important it is for sports & fitness businesses to have strong branding. To illustrate the steps which will guide you through designing a great logo, I’ve created an NBA logo for a new team called the Las Vegas Dealers using the insight I gained from creating an Ultimate Ranking of NBA Logos.

Ultimate Ranking of NBA Logos

NBA Logo Rankings

Have you ever wondered what goes into a great sports logo? Wonder no more. I compiled data from 10 different rankings of NBA logos, analyzed what separates the best from the worst, and compiled the Ultimate NBA Team Logo Ranking. From colors and mascots, shapes, and the city’s identity, many factors contribute to those that are

5 Reasons to Build a WordPress Sports Website

sports website wordpress

If you want to build a sports website, you have many options. You can let a sports-specific company host your site. You can hire a developer to create a custom site from scratch, but this will be a large expense, with the continued costs of fixing bugs. If you want control of your site at a reasonable cost, using a content management system (CMS) such as WordPress is likely your best option. WordPress is a versatile platform for building blogs and websites. It’s free and open source, costing you nothing to use.

5 Strategies to Secure A Youth Sports Sponsorship

Swift Scheduling Software

When parents and others attend your team’s Little League game, it’s likely don’t pay an admission fee—but the team members are wearing uniforms and using equipment, and this cost money. There are also costs to keep the field or court well maintained. So, who’s on the hook to make playing the game possible for these young athletes?

10 SEO Tips to Increase Traffic to Your WordPress Sports Website

Sports Website SEO

Do you have a great WordPress sports website, but are having trouble getting the word out? Then why not look into qualified specialists like HostiServer who can provide you with services that allow your website to run successfully and help you get the word out about your website? When you are trying to build your…