Last week, Upper Hand AI had the pleasure of attending the 2024 US Indoor Conference. Upper Hand’s CEO, Kevin MacCauley, hosted a roundtable to speak on AI in sports businesses and the ways staff can use ChatGPT for daily tasks.
Here are a few examples of how ChatGPT can help various staff members:
Related: ChatGPT Playbook for Sports Training
These lists are just a starting point for ChatGPT; there are endless ways to utilize it.
Kevin encourages you to ask ChatGPT how to utilize it.
Example prompt: I own a sports business that offers sports performance training for athletes ages 12-18. Please provide ways I can use ChatGPT to help me run my business.
Once ChatGPT provides a list, you can use its ideas to create content.
Example prompt: Create a 3-week email campaign (1 email per week) to promote our summer volleyball camp- ages 6-18, all skill levels, co-ed. Here are some points to include:
Related: Advanced Prompts for ChatGPT for Sports Training Businesses
A GPT (generative pre-trained transformer) is a model you can utilize inside ChatGPT. The model remembers specific information you feed it. This may sound confusing, so we’ll provide some examples.
In this example, we’ll create a GPT for generating marketing content. When drafting a GPT, you can explain your brand messaging, the tone of voice, and the ins and outs of your business. You also have the option to upload documents like a messaging guide, training manual, etc. The more context you provide, the better your crafted responses will be. When using a GPT, you don’t have to re-provide your marketing expectations or guidelines in every prompt.
On the ChatGPT web browser, click ‘Explore GPTs’ then ‘Create.’ Under the ‘Create’ tab, explain what purpose the GPT will serve.
Example: Create a marketing expert for my sports training business that creates content such as blogs, emails, promotions, etc.
Under the ‘Configure’ tab in the instructions box, explain more specifically how you want your GPT to sound. You can also upload documents here, such as a messaging guide or brand strategy, or toggle options such as allowing web browsing or DALLE image generation.
Example instructions: This GPT is designed to assist with marketing for a sports training business. It specializes in creating content such as blogs, emails, and promotional materials, It can provide tips on engaging potential clients, crafting compelling narratives, and optimizing marketing strategies to enhance the business’s visibility and customer engagement.
My sports training business is for ages 12-18 and trains in any sport. When writing content, use a concise, friendly tone that’s easy to understand. Use our website as a reference: https://uhsportstraining.com/
Under the ‘Configure’ tab, there are also conversation starters, offering prompts you can use for your business.
Related: Creating Your Own GTP for Sports Facilities & Training Academies
In conclusion, the Upper Hand Ai’s roundtable at US Indoor offered valuable insights into how ChatGPT can revolutionize operations across various roles in the sports industry. As technology advances, business owners should keep up and use AI to their advantage.
Deciding to manage a pro shop at your sports facility isn’t just about selling products; it’s an opportunity to deepen your brand’s impact and enhance your client experience. Not to mention, the added revenue can help to give your business a boost. Whether you’re looking to sell branded merchandise, sport-specific equipment, or even recovery fuel or snacks, a pro shop can provide significant value and turn into a profitable revenue stream.
Learn how to effectively provide constructive feedback to your athletes at the end of a season through athlete evaluations. In today’s hybrid environment, the ability to communicate information both virtually and in-person has made technology tremendously valuable to coaches of all levels. Thankfully, video analysis tools have become accessible at various levels of athletics, from the youth to the Olympic level. Video analysis can be utilized to allow athletes and coaches to visualize, often for the first time, the small changes in technique that will make a big difference on the field of play. Not to mention even the smallest changes are paramount in avoiding future injury.