5 Strategies to Secure A Youth Sports Sponsorship

Youth Sports Environment

Tips for Getting A Youth Sports Sponsorship for your Team

When parents and others attend your team’s Little League game, it’s likely don’t pay an admission fee—but the team members are wearing uniforms and using equipment, and this cost money. There are also costs to keep the field or court well maintained. So, who’s on the hook to make playing the game possible for these young athletes?

In most cases, it’s the parents. They often pay for league-registration fees, uniforms and equipment—but there is a way to defray those costs. As a coach or manager, you can secure a sports sponsorship from local businesses. These organizations will make donations to help pay the costs for young athletes. The question is, how can you most effectively ask these business leaders for a youth sports sponsorship?

It’s a Win-Win Situation

Most local businesses that sponsor youth sports teams are doing so because they value their membership in the community, but they also have a vested interest in sponsorship. Understanding how both sides can benefit from a strong partnership is the key to obtaining a sports sponsorship. And it is up to you to do the legwork to ensure a successful outcome.

What can you do to get the sports sponsorship you need to finance the youth sports teams you coach or manage?

5 Strategies to Secure a Youth Sports Sponsorship

1. Show them what’s in it for them

There are several incentives for team sponsors. The most obvious is that the name of their business can appear on team uniforms or gear, which translates into inexpensive advertising and a strong return on investment. Other opportunities include things like printing bumper and window stickers with the name of the sponsor’s business for parents and other interested parties to place on their cars, or inclusion in a program or monthly newsletter. You should also consider following the lead of leagues which agree to include the sponsor’s name in the team name itself (“the First National Bank Bears”), which means increased brand recognition every time the team is called out over the loudspeakers.

2. Pursue businesses with a history of sponsorship

It’s not difficult to find out what local businesses and organizations have sponsored teams in the past. It just takes a little legwork. Find out which local groups have sponsored teams in prior years. Then, put these on the top of your contact list.

3. Follow established relationships

Coaches, managers and parents all have strong ties in the community. For example, you all work for local businesses, and many of you volunteer at local organizations. A valued employee already has an “in” with his or her employer, as does a hard-working volunteer. You can leverage those relationships by having employees approach their employers, and volunteers approach leaders in the organizations for which they work.

4. Don’t just tell them—show them

It’s one thing to walk into a CEO’s office and make a pitch for the importance of supporting local youth sports teams. It’s another to take parents, and even team members, with you. This way, your potential sponsor can see firsthand exactly who will benefit from their sponsorship. This can be a strong incentive to say “yes.”

5. Do some research to identify new and startup businesses

Businesses and other organizations which are new to your community, are likely looking for ways to establish a foothold and get traction. Explain to them how sponsoring your particular sports organization will generate a lot of goodwill and positive word-of-mouth to ramp up business. Tip: To find out what businesses are new to your area, check with your local Chamber of Commerce.

Ready to secure a youth sports sponsorship?

Youth sports teams contribute a lot to the vitality of local communities. And, they provide unparalleled opportunities for children to learn the values of teamwork, dedication and hard work. There are businesses and organizations in your community which share those values that, with a little prompting, will be happy to sponsor your organization. If you show them how they can benefit from a youth sports sponsorship, do your homework and put in the time, you should have no trouble finding loyal organizations which will sponsor year after year.

Share Article
Want more tips and resources delivered right to your inbox?
Related Content
sports client website
How to Choose the Best Basketball Training App

Exploring the digital frontier of basketball training, this blog delves into the transformative power of basketball training apps. These apps revolutionize how athletes and coaches approach skill development, offering customized training plans, performance analytics, and access to a global community. This comprehensive guide helps sports business owners, facility administrators, and coaches navigate the selection process, ensuring the chosen app aligns with developmental goals and fosters player growth.

Read More »
indoor sports facility
How Much Money Does an Indoor Sports Facility Make?

Are you considering opening an indoor sports facility? If so, you’re probably wondering how much money you can expect to make. While many factors can influence earnings, understanding the potential income and expenses involved can help you make an informed decision. This post discusses key revenue streams like court rentals, memberships, training programs, and tournaments, as well as typical expenses such as rent, utilities, and staff salaries. By exploring these factors, you can gain insights into the profitability of an indoor sports facility and strategies to maximize it.

Read More »