Upper Hand sports facility management software

How to Write a Press Release for your Sports Business

You’ve generated some buzz on social media, and have been communicating the change with your current clients. But, how can you really spread the word and share your good news with the community? One way to gain exposure is through a press release. Here’s how you can utilize this form of earned media and the key elements and steps to write an effective press release that captures media attention.

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Tips for Creating a Membership Agreement (plus a free template!)

If you’re running memberships at your sports facility or training academy, it’s a good idea to create a membership agreement for your clients to sign. A membership agreement offers clarity, protection, and peace of mind for both your business and your members. Here are some tips for crafting an effective membership agreement template (plus a free template you can steal!)

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How to Attract More of the Clients You Want with Athlete Personas

Marketing a sports business to the people you want isn’t always easy; maybe you offer multiple sports training, serve different ages, or see various groups come to your sessions. Creating a customer persona can be immensely helpful if you’re operating a sports business and facing uncertainty about your target market. Here’s how to create one (or a few) for your business.

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When Should I Implement a Sports Scheduling Software?

with a million items on the to-do list, from securing a facility to deciding on your business name, it can be hard to determine when certain decisions should be made. One of those decisions: choosing a sports scheduling software to manage your business. Timing is key. You have to think about what the right time for you is, and remember, don’t wait until the last minute.

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Best Practices for Opening a Sports Training Academy

Maybe you’re ready to take your passion for training athletes to the next level or maybe you’ve already started growing your client base and need to solidify your plans for the future. Whatever it is, we’ve got you covered with helpful tips for turning your passion into a profitable business.

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