Have you ever spent 20 minutes writing multiple parents’ email updates… and then nobody opens it? We get it. Between running sessions and keeping things
How to Use ChatGPT to Plan a Month of Social Media Posts
Let’s be honest—managing a sports facility is no joke. You’re juggling training sessions, scheduling, staff, parents, and probably 1,000 other things. And then comes social media… the thing you know you should be doing, but never quite get around to.
Sound familiar?
If so, meet your new MVP: ChatGPT. With just a few smart prompts, you can turn that blank content calendar into a full 30-day strategy—without spending hours at your desk.
In this post, you’ll learn exactly how to:
- Create content pillars for your brand
- Build a full month of engaging posts
- Write captions, hooks, and cross-platform content
- Stay consistent, seasonal, and on-brand—without burnout
Let’s get you posting like a pro in less time than it takes to run warmups.
Why Sports Facilities Should Use ChatGPT for Content Planning
If you’re stuck staring at a blinking cursor, ChatGPT is your creative jumpstart. With just a few clear prompts, it can:
- Brainstorm post ideas in seconds
- Help you stay consistent on social without burning out
- Match seasonal trends, promotions, or events
Step 1: Define Your Core Content Pillars
Before you create posts, get clear on your core themes. These help keep your content consistent and strategic.
ChatGPT Prompt
You are a social media strategist for a sports facility (e.g., gym, tennis club, indoor soccer). Create 3–5 content pillars (e.g., member stories, facility tours, fitness tips, event promotions). Explain why each pillar resonates with our audience (facility members, parents, athletes).
Pro tip: Swap in your sport—like basketball, volleyball, or gymnastics—to get tailored results.
Step 2: Build a 30-Day Social Content Calendar
Once you have your pillars, you can create a balanced monthly calendar that hits all the right notes—educational, fun, inspirational, and promotional.
ChatGPT Prompt
Using these pillars: Build a 30-day social media calendar. For each day, specify: 1. Platform (Facebook, Instagram, TikTok, Twitter, LinkedIn) 2. Post type (image, reel, poll, story, caption) 3. Brief hook/description 4. Suggested hashtags 5. Best posting time Ensure a mix of: - 30% educational - 20% inspirational - 20% promotional - 20% fun/UGC - 10% community
Step 3: Generate High-Impact Captions and Hooks
Once you’ve got your ideas, ChatGPT can write scroll-stopping captions that sound like you—not like a robot.
Hook Prompt
Write 5 different social media captions (under 150 characters) for a post showcasing a youth soccer game at our facility. Tone: upbeat, community-focused. Include at least 5 relevant hashtags.
Caption Prompt
Give 5 hook ideas (questions, stats, bold claims) for a reel promoting our summer training camp. Objective: spark curiosity or urgency.
Step 4: Repurpose Content for Each Platform
Turn one idea into multiple posts—without starting from scratch.
ChatGPT Prompt
Adapt our previously approved content into: - Instagram carousel (5 slides with captions & hashtags) - 5‑X thread with emojis - 6-8 sentence LinkedIn post Maintain brand voice and messaging.
Step 5: Build a Consistent Brand Voice
You want every post, comment, and caption to sound like you. A consistent voice builds trust and makes your content recognizable across channels.
ChatGPT Prompt
You are a brand strategist helping a local sports facility build a consistent tone for their social media. Create a strategic brand voice guide that includes: 1. Brand tone (e.g., energetic, family-friendly, motivational) 2. Writing dos and don’s 3. Sample captions (e.g., for a new camp or a tournament win) 4. Comment reply examples (for positive and negative feedback)
Step 6: Plug Into Seasonal Trends & Events
Don’t forget the calendar. Tap into sports-themed holidays, national observances, and seasonal shifts your audience cares about.
ChatGPT Prompt
List upcoming sports/fitness holidays or events this month, that we can tie into content posts. Suggest content ideas for each event and why it's relevant to our business.
Pro Tips to Get the Most Out of ChatGPT
Always review and edit for tone and brand fit
Use follow-up prompts like: “Add emojis,” “Make it funnier,” or “Simplify for parents.”
Save your favorite prompts and outputs in a swipe file
From Blank Page to 30 Days of Content in 30 Minutes
You don’t need to be a content pro—you just need a good system and the right AI tools. With these prompts, ChatGPT becomes your always-ready teammate. No more scrambling to post or guessing what to say.
Share Article
Want more tips and resources delivered right to your inbox?
Related Content
You’ve figured out how to manage your team, run your schedule, and grow your programs—but when it comes to writing your website copy, things start