Attracting new clients to your sports facility can help increase revenue, build your community, and solidify your facility’s reputation as a go-to destination for fitness
How to Use ChatGPT to Promote Your Local Sports Facility
You’ve heard about ChatGPT. Maybe you’ve even tried it once to promote your local sports facility—and got something back that felt…Too generic.
But here’s the thing: when you use the right prompts, tailored to your business, your voice, and your audience, it actually can provide some great insights.
In this post, we’ll show you how to use ChatGPT to promote your sports facility with real examples and proven prompts that save time, drive sign-ups, and sound like you.
Download The ChatGPT Prompt PlayBook
Step 1: Promotional Emails
Why it matters: Parents are overwhelmed. They need quick, clear, and confident info. The right email sequence can boost sign-ups by 30% or more.
ChatGPT Prompt
Write a 3-email marketing sequence to promote our upcoming **{type of program}** for **{age group or skill level}**. The goal is to get more sign-ups from **{target audience, e.g., parents of middle school athletes}**. Include a sense of urgency, testimonials, and a strong call-to-action.”
Example Filled In: “Write a 3-email sequence to promote our upcoming speed & agility camp for 6th–8th grade athletes. The goal is to get more sign-ups from parents in Indianapolis. Include urgency, testimonials, and a strong CTA.”
Step 2: Turn Testimonials into Marketing
Why it matters: You might have great parent reviews, but most of them aren’t written like real marketing. ChatGPT can help you make those stories shine.
ChatGPT Prompt
Rewrite this customer review to use in a promotional email or social post. Make it more emotional, story-driven, and parent-focused. The review: **{insert review text here}**”
Example Filled In: “Rewrite this review to use in a social post: ‘My daughter really liked the camp. She learned a lot and had fun.’ Make it emotional and story-driven.”
Pro Tip: Ask ChatGPT to use phrases like “As a parent, I was blown away by…” or “Watching my child grow in confidence was the best part.”
Step 3: Landing Page Copy That Converts
Why it matters: You can drive all the traffic you want, but if your web copy is flat, your sign-ups won’t grow. This prompt will help you rewrite your program pages like a pro.
ChatGPT Prompt
Write landing page copy for a sports facility offering **{program type}** to **{target age or group}** in **{location}**. Highlight the unique benefits, experience of the coaches, social proof (e.g., testimonials), and make registration feel easy.”
Example Filled In: “Write landing page copy for a sports facility offering volleyball training to middle school girls in Austin, TX. Highlight benefits, coaching experience, and make registration easy.”
Bonus: Ask ChatGPT for 2 tone options: energetic and youth-focused vs. parent-reassuring and safety-driven.
Optional Add-on: Turn 1 Offer Into 5 Marketing Assets
Use this “one-to-many” prompt to get full leverage from your offer or promotion
ChatGPT Prompt
“Turn this promotion: {insert your offer,} e.g., "Join our Spring Basketball League before March 1 and save $25'} into: An Instagram caption A Facebook post A 2-sentence email blurb A CTA banner headline A website hero section”
Final Thoughts
The best part? You don’t need to be a marketer to use any of this. These prompts are built for busy coaches, trainers, and sports business owners who need to move fast and sound professional.
Don’t let promotion be the thing that holds your facility back. Let ChatGPT help you show off what you do best.
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