Upper Hand, Inc. Launches Video Analysis and Coaching Tool APEX

INDIANAPOLIS – Upper Hand, Inc., the leader in cloud-based sports management software and business services, today announces the launch of APEX, a revolutionary multi-sport video analysis platform for sports, fitness and performance activities. The launch of APEX allows Upper Hand to become the world’s first sports and fitness management platform to integrate video analysis and video coaching. APEX is the most advanced yet easy-to-use video analysis technology, making it easy for coaches to capture, edit and organize videos of games, practices, one-on-one training, and more. The enterprise-grade video technology incorporates unique methods designed to extract meaningful information and edit videos. APEX’s easy-to-use solution also aims to save hundreds of thousands of hours for coaches and athletes, allowing more time to perfect athlete development. In addition, Upper Hand’s new video analysis and coaching tool capture video in powerful 4k resolution, which is four times greater than standard high definition. It has a seamless and intuitive user interface that makes coaches use of video simple, easy and fast. APEX was created using technology acquired from Upper Hand’s recent acquisition of Double Blue Sports. The addition of APEX to Upper Hand’s suite of tools will help owners manage their sports business more effectively while surpassing the capabilities of similar solutions on the marketplace. “Video is the future of sports and fitness training, so we are excited to announce the launch of APEX as it represents the pinnacle of athlete development and progress,” said Tyler Hill, Chief Design Officer of Upper Hand. “The essence of APEX reveals the beauty of what innovation in our industry can achieve: a cutting edge design and experience that provides expected simplicity for customers while never losing the occasional need for complex and in-depth video analysis.” Founded in 2011, Upper Hand has revolutionized the way coaches, trainers and sports management professionals conduct business with its powerful, cloud-based mobile platform. Its software offers sports organizations a suite of online tools to escape the administrative vortex and focus more on training and developing clients. It’s also the industry’s first business intelligence reporting solution. The company continues to undergo exponential growth since its inception. In the last year alone, Upper Hand’s user base has grown by 125 percent, revenue is up 165 percent, and payments made through the platform have increased more than 14-fold. In addition, the company also recently announced it finalized a Series A round of $1.5 million, bringing its total funding amount to $4 million. The funding will help support Upper Hand’s expansion efforts nationwide as well as incorporate new product developments that aim to redefine the future of business management in the sports industry. Upper Hand is compatible with both iOS and Android smartphones and tablets. Upper Hand is also accessible from a desktop browser. To learn more about Upper Hand or to receive a demo, please visit www.www.getupperhand.com. About Upper Hand Upper Hand simplifies front and back-end office tasks for sports businesses, provides cutting-edge marketing tools and offers business intelligence that enables unsurpassed performance for its customers. Customized software and pricing are fit to everyone’s sports business needs with the objective of helping every customer grow their business. Upper Hand is proudly headquartered in Indianapolis, Indiana. To learn more about Upper Hand, visit www.www.getupperhand.com.