
You send an email when registration opens. A few people sign up. Then things slow down. Not because there isn’t interest, but because there’s no
“In perhaps the greatest period of disruption to sports and fitness clubs in the last 50 years, Upper Hand recognizes our obligation to the industry as a category leader in club management,” says Kevin MacCauley, CEO of Upper Hand. “We believe the future is incredibly opportunistic for clubs and we intend to help them compete in the face of that market disruption.”