Upper Hand Named Most Popular Membership Management Software

Upper Hand sports software

INDIANAPOLIS, July 13, 2021– Upper Hand announced today that it has been named a top membership management software by Capterra, an online service that helps organizations find the right software. Upper Hand was also named a Frontrunner for membership management software by SoftwareAdvice. FrontRunners are the top software products in a category, offering the best capability and value for small businesses based on their usability and customer satisfaction. This is the second consecutive Membership Management award win for the company.

Upper Hand’s innovative software platform allows businesses to manage memberships that align with business goals and communicate the value in becoming and remaining a member. With the ability to customize, Upper Hand’s auto-renewal membership solution offers a premium online and in-studio experience that increases customer retention and satisfaction while also driving repeat business with Membership Analytics reports.

“We are honored to once again be recognized by our customers as a leading membership management software,” says Kevin MacCauley, CEO of Upper Hand. “We understand that client happiness is integral to business success, which is why we are committed to making it easy for our customers to deliver exceptional member experiences.”

This is the second consecutive quarter that Upper Hand has achieved awards in this category. In November 2020, Upper Hand was recognized as a Capterra Top 20 and Software Advice FrontRunner for its membership management software.

Related: Pros and Cons of Various Sports and Fitness Membership Models



About Capterra

Capterra Shortlist is an independent assessment that evaluates user reviews and online search activity to generate a list of market leaders in the membership management software space that offer the most popular solutions. The Capterra Shortlist for membership management software report is available here.


About Software Advice

Software Advice, a Gartner company, is the leading online service for businesses navigating the software selection process. Software Advice uses recent, published user reviews to highlight the FrontRunners in each category. FrontRunners for Membership Management software can be found here


About Upper Hand

Upper Hand is the leading provider of full-suite sports and fitness management software that enables businesses to achieve more while doing less. Sports and fitness facilities, studios, and businesses – from small enterprises to large franchises – use Upper Hand’s integrated software and payments platform to operate their business more efficiently, increase customer satisfaction, and leverage real-time data for better decision-making. Its product suite includes features to manage client booking and registration, memberships, staff and facility scheduling, retail, video analysis, and more.


FrontRunners constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Software Advice or its affiliates.

For press and media inquiries, please contact Courtney Kerr, Communications Specialist, at [email protected].

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