| |

What is ChatGPT (and how can I use it as a sports coach)?

You know as well as anyone how many balls you have to juggle to run a successful sports training business. Managing training sessions, handling the administrative tasks, collecting payments, and of course working with your clients…there’s a lot that goes into your day to day.

If you’ve been online at all in the past few months, chances are you’ve come across an article, post, video, or conversation about ChatGPT. And, like many people, you may be wondering “what is this tool, and is it meant for me?”

ChatGPT is an AI language model that’s often described as a “virtual assistant.” Anyone can benefit from the power and knowledge of ChatGPT – and sports coaches are no exception. This tool can help you optimize your business operations and even interact with your clients.

So, how does ChatGPT work? What kind of information can it produce? How can it help an athlete trainer or sports facility owner? In this article, we’ll dive into these questions and more.

Whether you’re a seasoned coach or facility owner, or are just getting your start in the industry, you can benefit from ChatGPT. Let’s dive into the world of ChatGPT and how it can revolutionize your sports training business.

We recently hosted a webinar covering how you can use ChatGPT at your sports academy. Watch the recording, and get a FREE ChatGPT Playbook with over 50 prompts you can steal for your business!

How does ChatGPT work?

We all have that really smart friend who knows a lot about a lot of different things. They seem to have read all the books, watched all the movies, and can remember historical events like they were yesterday. ChatGPT is like this friend. But, instead of a human, it’s a computer program who has read massive amounts of text, articles, and web content. As it has absorbed all of this information, it has developed a unique ability to comprehend and respond to various types of questions and asks.

When you ask ChatGPT a question, or share a prompt, it reads the words you use to understand what you’re asking. Then, it searches through its bank of knowledge to come up with the best answers or responses to your queries.

Interested in exploring the power of AI tools? Here’s a link.

Why should I use ChatGPT as a sports business owner?

There are a number of advantages to using ChatGPT for your sports coaching business – including optimizing your operations or enhancing your client experience. Here are a few key benefits of utilizing AI tools.

Increased efficiency

You’ve got a lot on your plate. Use ChatGPT to speed up some of your manual tasks, from drafting marketing event descriptions to social media captions, to new member welcome emails, and more!

Enhanced customer engagement

As mentioned above, you can utilize ChatGPT to help you quickly generate client-facing content. From designing a voicemail script inviting an athlete to sign up for a membership to helping you brainstorm programming for your upcoming camps, this technology can be a great sounding board that helps you create meaningful experiences that turn clients into loyal brand advocates.

Improved communication

Effective communication is key both as a coach and as a business owner. From giving feedback to athletes to marketing your brand, ChatGPT can help you refine your written (and verbal) communication skills. It can offer grammar suggestions, generate new content, and refine your brand messaging, ensuring your brand is clear and compelling across all channels.

This is just the tip of the iceberg when it comes to utilizing this tool to streamline your business and differentiate your brand from competitors.

How can I unlock the power of ChatGPT for my sports business?

So, now that you know the benefits of ChatGPT, how can you get started? Implementing ChatGPT opens up the door to a number of opportunities. Here we’ll explore a few.

  • Social Media and Content Creation: Ask for help generating social media posts, marketing event details, or even a newsletter to your athletes. By collaborating with ChatGPT, you can continually produce fresh content that helps to keep your clients coming back.
  • Training Programming: Ask ChatGPT for help personalizing a training plan for your clients. By providing the athletes needs, goals, timeline, and other information, ChatGPT can help you generate a training program that aligns with those objectives.
    • Remember that YOU are the expert. But, this can be a helpful tool to give you a start. From there, you can refine the programs based on your business and expertise.
  • Athlete feedback and analysis: You may take a lot of notes during a training session, or even give that athlete an evaluation. ChatGPT can help you make sense of all of that information and provide an analysis with some recommendations for next steps.


We’re not typically one to tease, but, we are hosting a Live Webinar on Tuesday, May 23 to share how you can unlock the power of ChatGPT and other AI tools at your business! Click here to register!

Next steps

Now is the time to get on board when it comes to ChatGPT and other AI tools for your business. By embracing ChatGPT you can not only move more efficiently, but you can also gain a different perspective that can result in a fresh, engaging brand experience. For more information about unlocking the power of AI for your sports business, we invite you to join us on May 23 for our live webinar on the topic!

Looking for more ways to grow your sports training business? Upper Hand can help. Schedule a call with a member of our team to learn more about how our sports scheduling app can help you prioritize your athletes and put your business tasks on autopilot.

Insert blog post text here


I’d just use the headings that are in the text editor to keep it easy and all in one box vs separate elements! The only time you’ll need to use multiple boxes could be if you have images/ screenshots/ etc. to add in, then it might be easier to work in sections!

Most likely, you’ll just need H2s and H3s!

At the end of the post, I’d add a relevant blog banner – either to download a piece of content or potentially a banner taking you to the Tours!

Share Article
Want more tips and resources delivered right to your inbox?
Related Content
Why We Built This: Introducing Sports Team Management

We heard a lot of feedback from both current and prospective customers that they loved the Upper Hand app when it came to managing their lessons, camps, clinics, and other programs. But, they would appreciate an easier way to manage their sports teams. That’s why we combined all of the tasks associated with running a team into one new feature.

Read More »
youth sports registration
9 Ways to Turn a One-Time Client into a Regular

As a sports business owner, you know that acquiring new athletes is only half the battle. The key to success lies in your ability to retain your customers, and ultimately turn them into brand advocates. So, how can you turn your athletes into loyal, repeat customers? Here are 9 tips to get you started…

Read More »