You know as well as anyone that you have to invest time and energy into building a business.
But, to be successful, you have to be smart about how you use your resources. Just ask Mark Miller, owner of House of Hustle.
The reason Mark started his business was to create opportunity. First and foremost, he wanted to create a space for local athletes to gain access to indoor training space and coaching. Even further, he wanted to create a sense of community on Grand Island, New York.
But, the lack of a strong sports software limited Mark’s dreams. New revenue opportunities were put on hold in order to manage the cumbersome day-to-day operations of his sports facility. That’s when Mark turned to Upper Hand.
Upper Hand has given Mark significant time back to refocus on his mission. But, as he has discovered in his first few months with Upper Hand, a strong sports management software does more than just save you time.
Here are 3 ways Upper Hand has helped Mark reinvest that saved time to expand the House of Hustle brand.
3 Ways Upper Hand Has Helped House of Hustle Reinvest in their Business
House of Hustle was initially drawn to Upper Hand to alleviate the headache of managing the day to day client registrations. Mark estimates that the sports facility management software saves him an average of 5 hours a week, which is especially valuable during the busy season.
“You have to invest time and energy, but you have to do it smartly, and we weren’t doing that. Upper Hand is helping us be much more effective and smart about how we spend our time.”
1.Build recurring revenue through memberships
Not only has Upper Hand increased convenience and reduced time spent on tedious admin tasks like sending phone calls or scheduling lessons; it also unlocked new revenue opportunities that will continue to expand the House of Hustle brand.
One of these areas: Memberships.
“Memberships are something we’ve wanted to do, but we didn’t have the capability to do it. Upper Hand has just made it so easy for us. We built a membership option and haven’t really even marketed it yet, but have already seen a few people find it and sign up. It’s a wonderful tool that we’re hopefully going to be starting to push to market in the next week.”
Mark says he looks forward to building out this area of his business to establish a strong base of recurring revenue that can sustain the current business model as well as reinforce potential expansion decisions.
Do you find that a lot of your clients come to consistently train at your business or rent space in your facility? When clients come back to train, do they tend to purchase the same products or services? Do you want to foster long-term relationships with your clients? If you answered yes to any of the above, you may consider a membership-based business model.
Related: Are memberships right for you? Answer these 5 questions to find out…
2.Data-backed decision making with metrics that matter
In addition to improving the client experience at House of Hustle, reporting capabilities are also extremely important to Mark. As someone who juggles a number of different daily obligations, the ability to gain quick insights into the health of the business is critical.
“The reporting gives us a quick glimpse to see what we’ve done that was really successful, what are some of the things we tried that maybe weren’t as successful, what we can change up, or what we should eliminate. To be able to do that really quickly and at a glance, for someone like myself who is a relatively busy person that doesn’t want to spend a lot of time digging through to find things, the reporting is great.”
One of the most important metrics for Mark to track is headcount, as he uses this to make decisions about future programming. On the home dashboard, Mark is easily able to see how many clients have created their Upper Hand account. Furthermore, within each event, he can get a quick count of the various rosters to determine the most successful offerings. As most business owners would agree, another important metric to track is revenue. Upper Hand offers a few different revenue-related reports, which allow Mark to drill down into his revenue within the sports management software.
3. Eyes set on expansion and future growth
Mark believes that there is incredible potential for how the House of Hustle team will continue to leverage Upper Hand’s sports facility management software. Over the next few months, the House of Hustle team is eager to dive into the reporting and engage in discussions about future expansions.
“We have a ton of ideas that we want to add as we navigate the next month and gauge our current staffing levels. We will likely look to bring on additional staff to coach some different activities that we want to do.”
Looking farther ahead, and into the next year, House of Hustle is also eager to explore expansion opportunities, or possibly another location. He feels confident the Upper Hand team will be there to support House of Hustle in those endeavors.
At the end of the day, a sports facility management software is meant to empower you to focus on what you love: training and coaching your clients and athletes. As a result, you build strong client relationships and satisfaction. By streamlining your day-to-day operations, you’re able to refocus your time and energy on building your business, from introducing new offerings to reinvesting in additional staff and equipment.