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An Open Letter from our Founder and CEO: A New Chapter at Upper Hand

Dear Upper Hand Community,


I have some exciting news to share with you. Upper Hand has successfully secured an oversubscribed financing in its latest round of funding led by top-tier venture capital firms Lometa Capital and Park Ten Capital. This funding will be used to invest in new product features and data science initiatives that accelerate the development and expansion of Upper Hand’s integrated software and payments platform, which helps sports facilities operate more efficiently, fuel growth, and provide premium experiences for their clients.


As I reflect on this incredible milestone, I can’t help but think back to when I first started this company.


Back in 2012, as a baseball coach, I saw the need for a better way for athletes to connect with private coaches. That’s when I created bookacoach, the “destination for sports lessons.” Yet as we grew we saw a much greater need and challenge to build a platform of tools to help sports facilities manage their business operations. So, in 2016 we re-branded as Upper Hand, the first sports facility and athlete training management software company.


Kevin MacCauley baseball coach


As many of you may know, I’ve been passionate about business for a very long time. My obsession with learning and understanding how to help others through business started in the third grade, when I started my first company, “Mac and Jab Enterprises” to write commercial jingles for the local AutoZone. Through the years, that obsession has been a constant driving force for me. And it’s no different today.


When COVID hit and everything turned upside down, I believed that perhaps the best way to fight back and create true value for customers would be found in the insights and intelligence that can be derived from data. My “student of the game” approach led me to pursue an ambitious vision to pivot Upper Hand from a sports software app company to one driven by data science.


That pursuit has taught me that market dynamics are rapidly changing, with artificial intelligence now driving significant advancements in every industry, including the sports industry. Therefore it is becoming increasingly important for you to stay ahead of the curve and use data to make informed decisions.


At Upper Hand, we are committed to helping our customers thrive in this new era of artificially intelligent driven sports business.


That’s why I’m delighted to introduce our industry’s first and only artificial intelligence offering, Upper Hand AI! This new data science platform offering is designed to help you make better data-driven decisions to improve your business. With Upper Hand AI, you’ll have access to valuable insights that can help you better understand your clients and improve their performance.


Upper Hand AI is designed as a powerful platform that uses data analysis and machine learning algorithms to help you identify patterns in data that you wouldn’t be able to see with the naked eye. It’s a game-changer for sports facilities and sports training businesses who want to stay ahead of the curve and make data-driven decisions.


I invite you to continuing playing an integral role with us on this exciting journey and learn more about the launch of Upper Hand AI.


If you have any questions or would like more information, please don’t hesitate to email me at [email protected].


Together, I know we can achieve great things and make a real impact in the world of youth sports.


Always my best,


Kevin MacCauley

Founder of Upper Hand


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