Sports Tech Startups Find A Homebase In Indianapolis

indy upper hand

Indianapolis, a city known for both amateur and professional sports teams and a love of motor racing, has in recent years become a hotbed for sports technology startups, with investors pouring millions into sports-related ventures based in the metro area since 2015. Many of those companies are drawn to Indy’s status as a hub for professional and collegiate sports, as well as programs designed to nurture the growing sector.

Preparing for the Holidays at Your Sports Business

December is right around the corner, and many consumers are already in holiday mode. Follow our guide to effectively prepare your business strategy to get the timing right for gifting and promotions. Wasting the holiday season is a big mistake for any business, and these quick steps will give any business owner a head start on a killer holiday plan.

Upper Hand Launches New UP Financial Suite

UP Financial Suite Upper Hand

Upper Hand today announces the launch of the UP Financial Suite, a reinvented financial management system within its sports and fitness software. The UP Financial Suite equips businesses with innovative payment features to manage their finances more efficiently and provides them deeper customer insights to empower better decision-making. These latest additions to Upper Hand’s robust product suite are tailored to significantly improve finance management for sports and fitness businesses while setting the foundation for further innovation. 

Why Mobile Apps are a Priority for Sports Businesses

Fitness Mobile Apps

Here, we’ll answer why mobile apps have become a necessity for sports and fitness businesses, what you should look for in your app’s experience, and how you can offer a mobile app to your clients and members to elevate their experience with your brand.

6 Things You Won’t Be Doing With Upper Hand

Upper Hand Software

Upper Hand is solely dedicated to providing solutions that help sports and fitness businesses win. You can do a lot with our software–but here are just a few things you won’t be doing.

The Surprising Way to Build Brand Loyalty… When Members Cancel

Membership Presale

As most sports and fitness businesses know, most clients and members of a gym or studio will eventually cancel their membership or stop coming to classes or lessons. And the cost of churn is expensive. In fact, it’s 5 times more expensive to acquire a new member than it is to retain a current one.

Upper Hand Promotes Michael Trilus to CTO

Michael Trilus Upper Hand

Indianapolis-based Upper Hand has named Michael Trilus its new Chief Technology Officer. Trilus previously served as the sports and fitness software company’s Senior Payments Engineering Lead. 

Upper Hand Hires VP of Business Development

Vanessa Palestino Upper Hand

Indianapolis-based Upper Hand Inc. has named Vanessa Palestino Vice President of Business Development. In the role, she will lead and support the sales team, as well as cultivate growth for the Enterprise Sales department, for the firm’s award-winning sports and fitness software platform.