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How to Create your Own GPT (with Examples for Sports Business Owners!)

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In the dynamic landscape of sports training,, staying ahead of the curve is not just a choice but a necessity. The advent of cutting-edge technologies has paved the way for innovative solutions, from new athlete training techniques to managing your business.

On the business side, one such solution is ChatGPT.

Since it was initially launched in November 2022, OpenAI has continued to make updates to the platform to make it even more valuable for its users.

Most recently, in November 2023, ChatGPT now gives you the ability to create your own GPT.

Why is this impactful, and how can you, as a sports business owner, take advantage of these updates?

Here’s why (and how) you should create your own GPT, plus some ideas of GPTs you can create and utilize in your day to day.

Note: If you don’t yet have a ChatGPT account, here’s an introduction to the platform.


Creating your own GPT

There are two different ways you can build your own GPT. It’s important to note that in order to access this functionality, you must be a ChatGPT Plus subscriber. The GPT-4 subscription is $20 per month, but unlocks a number of advanced tools and additional integrations. Once you’ve logged into your ChatGPT account, you can build your first GPT – either using the Create functionality, or the Configure functionality.


P.S. We recently hosted a webinar on how to create your own GPT. Watch the recorded session here, and download a free guide with copy and paste-able templates!


How to Build your first GPT using the GPT Create Functionality

  1. Open OpenAI’s platform and select the GPT Create option.
  2. Define the purpose of your GPT (for example customer service or content creation). Use the below prompt to ensure you provide adequate information.
  3. Customize your GPT’s training data and parameters relevant to your sports facility or training academy.
  4. Test and refine your GPT’s responses for accuracy and relevance.
  5. Publish your GPT and begin using it in your sports facility operations!

Here is a sample instruction template to copy and paste when creating your GPT.

-Give me my role and what I am supposed to do

-Step 1: insert response here
-Step 2: insert response here
-Step 3: insert response here

-Use this file.pdf for this
-Use this file.doc for this
*attach or upload any relevant files, for example a messaging guide or brand guidelines

-Always be professional, positive and direct
-Always get to the point
-DO NOT be overly chatty

How to Build your first GPT using the GPT Configure Functionality

  1. Select the GPT Configure option in OpenAI’s platform
  2. Choose a pre-existing GPT model as your base
  3. Configure the model’s responses and capabilities to suit specific sports facility needs
  4. Implement and monitor the GPT, making adjustments as necessary
  5. Leverage the GPT for enhanced customer engagement and operational efficiency!

What GPTs should I create as a sports facility owner?

The sky’s the limit in terms of creating your own GPT. But, with so much potential, it can be overwhelming to know where to start. So, how can you, as a facility owner, utilize this new functionality for your daily operations? Here are 4 GPT’s you should consider creating.




1. Sales Email Coach GPT

One GPT you should consider creating is a Sales Email Coach GPT to help you enhance your sales communications. You can utilize this GPT to craft compelling emails that resonate with your clients and prospects. Share it with your staff (your sales team!), to empower them to efficiently communicate with current and prospective clients. As a result, you’ll see more engagement and conversations at your facility, and ultimately, a growing clientele.

When creating a Sales Email Coach GPT, it’s crucial to offer specific information about your sports facility, including industry-specific details like unique offerings and terminology. Clearly define your brand’s voice, audience characteristics, and preferred tone to maintain consistency in messaging. Provide insights into ongoing promotions, target actions for recipients, and parameters for personalization, ensuring the GPT tailors content effectively. Highlight differentiators from competitors, share event details, and offer positive customer feedback to enable the GPT to craft compelling and relevant narratives in emails. By incorporating these elements, the Sales Email Coach GPT can create personalized, engaging emails that resonate with your audience and drive desired outcomes.



2. Business Maverick GPT

Another GPT that can be beneficial to sports business owners is a more broad Business Maverick GPT. You might choose to create a Business Maverick GPT to help provide some advice and mentorship when it comes to managing the business aspects of your facility. This can serve as a great sounding board for ideas as well as give you recommendations for areas of improvement, which can be especially beneficial for a small team.

When building a Business Maverick GPT, you should be sure to outline industry-specific dynamics, business goals, and challenges, as this will help you tailor the GPT’s insights effectively. Additionally, you should clearly articulate the brand’s positioning, target clientele, and communication style to ensure that the GPT generates strategies that align most closely with your business identity.

Rember to avoid sharing sensitive information on ChatGPT, but when possible, you may consider also including some key success metrics, success stories, or case studies which can help the GPT draw inspiration and incorporate real-world scenarios into its responses.



3. SEO Blog Expert GPT

An SEO Blog Expert GPT is another great custom GPT option for sports business owners. This GPT template can help you create SEO-optimized content for your blog website or other written messaging. you can utilize this GPT to increase your online presence and search result rankings, and establish your facility as a thought leader in the sports community. Ultimately, this will help you generate more leads as well as gain credibility amongst your current clientele.

When configuring an SEO Blog Expert GPT, it’s important to specify relevant keywords, industry-specific terminology, trending topics, and other important information. Additionally, you may choose to upload any documentation such as a messaging guide or other guiding resources. Outline the preferred writing style, tone, and target audience of your content to ensure the GPT can tailor the content to resonate with your clients and prospects.



4 Logo Creation GPT

One more GPT that you should consider configuring is a Logo Creation GPT. Use this GPT to create unique and eye-catching logos for your sports facility. And, elevate your branding to stand out against your competitors.

When configuring a Logo Creation GPT for your sports facility, offer specific details to ensure the generation of unique and eye-catching logos that elevate your branding in the competitive sports industry. Begin by providing insights into your facility’s identity, core values, and any specific imagery or symbols that represent your brand essence. Share the preferred color palette, typography preferences, and any design elements that should be incorporated into the logo to maintain consistency with your overall branding.

Communicate the emotions or messages you want the logo to convey, whether it’s energy, teamwork, or a sense of community. Specify any design inspirations, themes, or styles that align with your facility’s image. If there are specific industry trends or visual elements prevalent in the sports community that you’d like the logo to incorporate, communicate these preferences to the Logo Creation GPT.

Utilize the Logo Creation GPT to not only craft visually appealing logos but also to establish a strong brand identity that resonates with your target audience. By providing comprehensive information in these areas, the GPT can deliver logos that effectively communicate your sports facility’s values and make a lasting impression in the competitive sports landscape.


Ready to get started?

The ability to create your own GPT introduces a realm of possibilities for personalized and more tailored operations. From a Sales Email Coach to a Logo Creation Assistant, GPTs can help you manage various areas of your business so that you can spend your time and energy on coaching your athletes.

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