Your front desk employees are the face of your brand. They represent you, your company, and your brand. When a client walks in the door, your front desk staff is who they see first. They alone can be the reason your customer comes back or not. This means it’s critical that you appropriately train and educate new additions to your sports facility staff. Here are 3 of the top areas to train your front desk staff on before they start working at your sports facility.